I developed the complete visual identity for The “F” it Zone, including the book cover, logo, and a service-based website for Dr. Arellano’s mental health practice. The project translates a powerful cognitive-behavioral model into a bold, cohesive visual system that reflects the book’s exploration of impulsive decision-making, emotional triggers, and real-world consequences.
The book cover design. Back, spine, and the front cover.
Logo design and its variations.
Design variations for the website. The current website: f-itzone.com
